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Are customer information systems worth it? : results from B2B services

Author: Debra L Zahay; Abbie Griffin
Publisher: Cambridge, MA (1000 Massachusetrts Avenue, Cambridge, 02138) : Marketing Science Institute, 2002.
Series: Report (Marketing Science Institute), no. 02-113.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Debra L Zahay; Abbie Griffin
OCLC Number: 51182479
Notes: "Working paper series."
Description: 51 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 02-113.
Responsibility: Debra Zahay and Abbie Griffin.

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