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ARF comparability study : a controlled field experiment comparing three methods of estimating magazine audiences

Author: Simmons Market Research Bureau.; Advertising Research Foundation.; Magazine Research Development Council. Comparability Subcommittee.
Publisher: [New York] : Advertising Research Foundation, 1980.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Simmons Market Research Bureau.
ARF comparability study.
[New York] : Advertising Research Foundation, 1980
(OCoLC)777922191
Document Type: Book
All Authors / Contributors: Simmons Market Research Bureau.; Advertising Research Foundation.; Magazine Research Development Council. Comparability Subcommittee.
OCLC Number: 6763827
Notes: "The first of two reports of the Comparability Subcommittee of the Magazine Research Development Council, Advertising Research Foundation."
Description: 75 pages ; 28 cm
Responsibility: study executed by Simmons Market Research Bureau, Inc.

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