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Art & copy

Author: Doug PrayJimmy GreenwayMichael NadeauMary WarlickArt & Industry Biennial Trust.All authors
Publisher: [New York, NY] : One Club ; Alexandria, VA : Distributed by PBS, ©2010.
Edition/Format:   DVD video : NTSC color broadcast system : EnglishView all editions and formats
Database:WorldCat
Summary:
This film is about advertising, that traces the shift from the old boy's network of the '40s to the more "creative," story-based approach of the '60s, when dynamic young men fought conventional wisdom to create campaigns that quickly transcended mere commerce and became pop-culture sensations. The guys behind the ads--the unknown people who've so profoundly shaped our culture--all want to be seen as genius artists,  Read more...
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Genre/Form: Biography
History
Nonfiction films
Documentary films
Nonfiction television programs
Documentary television programs
Video recordings for the hearing impaired
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Doug Pray; Jimmy Greenway; Michael Nadeau; Mary Warlick; Art & Industry Biennial Trust.; Granite Pass (Firm); One Club for Art & Copy (New York, N.Y.); Seventh Art Releasing (Firm); PBS Distribution (Firm)
ISBN: 9781608832255 1608832252
OCLC Number: 609429868
Language Note: In English; closed-captioned.
Notes: Originally produced as a motion picture in 2009.
Special features: More copy ... less art [additional footage] (17 min.); PBS.org [text feature].
Credits: Original concept by Gregory Beauchamp, Kirk Souder ; director of photography, Peter Nelson ; editor, Philip Owens ; original music, Jeff Martin ; narrative consultant, Thimothy J. Sexton ; story structure, Doug Pray, Philip Owens ; research, Stephanie Gholam, Stan Friedman, Stephanie Meurer, Philip Owens, Diana Rathe Pray.
Performer(s): David Kennedy, Chad Tiedeman, George Lois, Phyllis K. Robinson, Jimm Durfee, Mary Wells, Charlie Moss, Hal Riney, Jean-Yves LeGall, Lee Clow, Cliff Freeman, Tommy Hilfiger, Rich Silverstein, Jeff Goodby, Jeff Manning, Dan Wieden, Ed Rollins, Liz Dolan.
Target Audience: MPAA Rating: Not rated; program contains language that may not be appropriate for all viewers, and viewer discretion is advised.
Description: 1 videodisc (89 min.) : sd., col. ; 4 3/4 in.
Details: DVD; region 1, NTSC; stereo, widescreen presentation.
Contents: Messengers/Prologue --
The creative revolution --
Westward expansion --
Brutal simplicity --
Fail harder --
Brand personality --
Moving people --
Art or pollution --
Launch --
Credits.
Other Titles: Art and copy
Responsibility: the One Club and Seventh Art Releasing present ; an Art & Industry, Granite Pass production ; a film by Doug Pray ; directed by Doug Pray ; produced by Jimmy Greenway, Michael Nadeau ; executive producer, Mary Warlick.

Abstract:

This film is about advertising, that traces the shift from the old boy's network of the '40s to the more "creative," story-based approach of the '60s, when dynamic young men fought conventional wisdom to create campaigns that quickly transcended mere commerce and became pop-culture sensations. The guys behind the ads--the unknown people who've so profoundly shaped our culture--all want to be seen as genius artists, not corporate executives, which is the crux of many problems with the advertising revolution. This film, like a good commercial, is propulsive, filled with eye-grabbing visuals, emotional appeals, nostalgia, and instantly recognizable imagery--a greatest-hits survey of commercials that conquered the world.

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