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The art & craft of case writing

Author: William Naumes; Margaret J Naumes
Publisher: Armonk, N.Y. : M.E. Sharpe, ©2006.
Edition/Format:   Print book : Biography : English : 2nd edView all editions and formats
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Genre/Form: Ratgeber
Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William Naumes; Margaret J Naumes
ISBN: 0765616815 9780765616814 0765616823 9780765616821
OCLC Number: 61453964
Description: xxiii, 271 pages ; 24 cm
Contents: Prologue : the power of storytelling --
Ch. 1. What is a case and why write one? --
Ch. 2. Objectives --
key to the case --
Ch. 3. Finding a case site and gathering data --
Ch. 4. Research cases --
Ch. 5. The instructor's manual, part 1 --
Ch. 6. Organizing the case --
Ch. 7. Testing and refining the teaching case --
Ch. 8. The instructor's manual, part 2 --
Ch. 9. Notes, case series, and other supplements --
Ch. 10. Video and multimedia case studies.
Other Titles: Art and craft of case writing
Responsibility: William Naumes and Margaret J. Naumes.
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Abstract:

A practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice. It is suitable for those conducting case research in business or the  Read more...

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