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L'art d'influencer : analyse des techniques de manipulation

Author: Alex Mucchielli
Publisher: Paris : A. Colin, ©2000.
Series: Collection U.; Sciences de la communication.; Collection U., Sciences de la communication.
Edition/Format:   Print book : FrenchView all editions and formats
Database:WorldCat
Summary:
À partir d'une approche entièrement nouvelle des phénomènes de communication, l'ouvrage fait apparaître l'homogénéité des phénomènes d'influence que l'on trouve dans la mise en oeuvre des techniques classiques de la vente, de la publicité, des discours persuasifs, de la séduction, de la propagande, du management des motivations et de diverses manipulations de la vie quotidienne.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Alex Mucchielli
ISBN: 2200251319 9782200251314
OCLC Number: 300452175
Notes: Comprend un index.
Description: 176 p. : ill.
Series Title: Collection U.; Sciences de la communication.; Collection U., Sciences de la communication.
Responsibility: Alex Mucchielli.
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Abstract:

À partir d'une approche entièrement nouvelle des phénomènes de communication, l'ouvrage fait apparaître l'homogénéité des phénomènes d'influence que l'on trouve dans la mise en oeuvre des techniques classiques de la vente, de la publicité, des discours persuasifs, de la séduction, de la propagande, du management des motivations et de diverses manipulations de la vie quotidienne.

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Primary Entity

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