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Art, Inc. : the essential guide for building your career as an artist

Author: Lisa Congdon; Meg Mateo Ilasco; Jonathan Fields
Publisher: San Francisco, California : Chronicle Books LLC, [2014]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Artists who dream of turning their passion into a career need only the expert guidance in Art, Inc. Lisa Congdon unveils the multiplicity of ways to make a living from art'including illustration, licensing, fine art sales, print sales, and teaching' and offers practical advice on cultivating a business mindset, selling and promoting work, and more. Trade secrets from art world pros including such luminaries as Paula  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Congdon, Lisa.
Art Inc
(OCoLC)867904235
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lisa Congdon; Meg Mateo Ilasco; Jonathan Fields
ISBN: 9781452135847 1452135843
OCLC Number: 883320661
Description: 1 online resource
Contents: Cover; Title; Copyright; Dedication; Contents; Foreword; Introduction; Chapter 1: You Are an Artist; Embracing Yourself as an Artist; The Thriving Artist's Mind-Set; Nikki McClure; Finding Your Voice; Lisa Solomon; Finding Time to Make Art; Surround Yourself with Support; Chapter 2: Getting Down to Business; Exploring Different Income Streams; Esther Pearl Watson; Building Your Vision and Accomplishing Goals; Rebecca Rebouché; Branding Your Business; Setting Up the Nuts and Bolts; Managing Your Artist Income; Organizing Your Time; Organizing Your Files; Chapter 3: Promoting Your Work Creating a Strong WebsiteWriting a Bio; Keeping a Blog; Using Social Media to Promote Your Art; Social Media Basics; Claire Desjardins; Newsletters and Email Blasts; Print Promotional Materials; Eric Rewitzer and Annie Galvin; Getting Press Mentions; Prepare a Press Kit; Advertising Online; Creating a Marketing Plan; Chapter 4: Selling Your Art; Selling Print Reproductions of Your Work; Understanding Digital Printing Terms; Planning Your Prints; Dolan Geiman; Creating Digital Versions of Your Work; Creating Prints of Your Original Work; Pricing Print Reproductions; Pricing Original Works Selling Your Artwork WholesaleSelling Your Artwork Online; Julie Schneider; Taking Commissions; Packing Your Art for Shipment; Shipping Carriers; Customer Service; Chapter 5: Exhibitions and Galleries; Juried Shows; Exhibition Invitations; Creating Your Own Exhibition; Jessica Silverman; Big Gallery Dreams; Introducing Yourself to a Gallery; Landing a Gallery Appoinment; Signing with a Gallery; Mark Hearld; Preparing Your Portfolio; Your Curriculum Vitae; Writing Your Artist Statement; Chapter 6: Illustration and Licensing; What Is Illustration?; Susie Ghahremani; Finding Your Niche When the Art Director CallsNegotiating Your Fee; Illustration Contracts; Executing the Assignment; Billing Your Clients; The World of Art Licensing; Licensing Contracts; Illustration and Licensing Agents; Betsy Cordes; Finding an Agent; Working without an Agent; Chapter 7: Managing the Ebb and Flow of Success; Making the Most of Downtime; Teaching; Artist Residencies; Managing a Busy Workload; Flora Bowley; Learning to Say No; Hiring Help; Paula Scher; Slowing Down and Achieving Balance; Onward and Upward; Resources; Index; Acknowledgments; About the Authors; Chronicle Ebooks
Other Titles: Essential guide for building your career as an artist
Responsibility: Lisa Congdon ; edited by Meg Mateo Ilasco ; foreword by Jonathan Fields.

Abstract:

Artists who dream of turning their passion into a career need only the expert guidance in Art, Inc. Lisa Congdon unveils the multiplicity of ways to make a living from art'including illustration, licensing, fine art sales, print sales, and teaching' and offers practical advice on cultivating a business mindset, selling and promoting work, and more. Trade secrets from art world pros including such luminaries as Paula Scher, Nikki McClure, and Mark Hearld make Art, Inc. the ultimate resource for aspiring artists ready for success.

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