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The art of being unreasonable : lessons in unconventional thinking

Author: Eli Broad; Michael Bloomberg; Walter Dixon; Recorded Books, LLC.; Gildan Media Corporation.
Publisher: Prince Frederick, MD : Recorded Books, [2012], ℗2012.
Series: Your coach in a box.
Edition/Format:   Audiobook on CD : CD audio : EnglishView all editions and formats
Summary:
With razor-sharp insight, Broad shows how "unreasonable thinking" can drive innovation and positive change. Too often people look at problems and explain away possible solutions with logic such as, "It's never been done this way before." But Broad shows a better way for taking ideas to all-new levels of success.
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Genre/Form: Audiobooks
Biography
Named Person: Eli Broad; Eli Broad
Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Eli Broad; Michael Bloomberg; Walter Dixon; Recorded Books, LLC.; Gildan Media Corporation.
ISBN: 9781470320997 1470320991
OCLC Number: 809951441
Notes: Compact disc.
Title from container.
Release date supplied by publisher.
Recording originally produced by Gildan Media Corp., p2012.
In container (17 cm.).
Performer(s): Narrated by Walter Dixon.
Description: 5 audio discs (5 hr., 15 min.) : digital ; 4 3/4 in.
Series Title: Your coach in a box.
Responsibility: Eli Broad ; foreward by Michael Bloomberg.

Abstract:

With razor-sharp insight, Broad shows how "unreasonable thinking" can drive innovation and positive change. Too often people look at problems and explain away possible solutions with logic such as, "It's never been done this way before." But Broad shows a better way for taking ideas to all-new levels of success.

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