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The art of choosing

Author: Sheena Iyengar
Publisher: New York : Twelve, 2010.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Sheena Iyengar
ISBN: 9780446504102 0446504106
OCLC Number: 318878776
Description: xiii, 329 pages : illustrations ; 24 cm
Contents: The call of the wild --
A stranger in strange lands --
Song of myself --
Senses and sensibilities --
I, robot --
Lord of the things --
And then there were none.
Responsibility: Sheena Iyengar.
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Abstract:

Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.

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