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The art of explanation : making your ideas, products, and services easier to understand

Author: Lee LeFever
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The Art of Explanation is for businesspeople, educators, and influencers who want to improve their explanation skills and start solving explanation problems. These tools, tactics, and techniques will help you consistently inspire audiences to fall in love with your ideas, products, or services through better explanations in any medium.--COVER.
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Additional Physical Format: Electronic version:
LeFever, Lee, 1973-
Art of explanation.
Hoboken, N.J. : John Wiley & Sons, ©2013
(DLC) 2012024661
(OCoLC)795645174
Document Type: Book
All Authors / Contributors: Lee LeFever
ISBN: 9781118374580 1118374584
OCLC Number: 788246132
Description: xxii, 226 pages : illustrations ; 21 cm
Contents: pt. 1. Plan. Learning to run --
What is an explanation? --
Why explanations fail --
Planning your explanations --
pt. 2. Package. Packaging ideas --
Context --
Story --
Connections --
Description --
Simplification --
Constraints --
Preparing for and writing an explanation --
Bringing an explanation together --
pt. 3. Present. Common craft's lessons learned --
Right medium for the message --
Visuals --
Emma and Carlos --
Explanation culture and your life as an explainer.
Responsibility: Lee LeFever.

Abstract:

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's  Read more...

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