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Art of explanation : making your ideas, products, and services easier to understand
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Art of explanation : making your ideas, products, and services easier to understand

Author: Lee LeFever
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2013.
Edition/Format:   Book : EnglishView all editions and formats
Summary:

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's  Read more...

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Additional Physical Format: Electronic version:
LeFever, Lee, 1973-
Art of explanation.
Hoboken, N.J. : John Wiley & Sons, c2013
(DLC) 2012024661
(OCoLC)795645174
Document Type: Book
All Authors / Contributors: Lee LeFever
ISBN: 9781118374580 1118374584
OCLC Number: 788246132
Description: xxii, 226 p. : ill. ; 21 cm.
Contents: Pt. 1. Plan. Learning to run --
What is an explanation? --
Why explanations fail --
Planning your explanations --
pt. 2. Package. Packaging ideas --
Context --
Story --
Connections --
Description --
Simplification --
Constraints --
Preparing for and writing an explanation --
Bringing an explanation together --
pt. 3. Present. Common craft's lessons learned --
Right medium for the message --
Visuals --
Emma and Carlos --
Explanation culture and your life as an explainer.
Responsibility: Lee LeFever.

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