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The art of innovation : lessons in creativity from IDEO, America's leading design firm

Author: Tom Kelley; Jonathan Littman
Publisher: New York : Currency/Doubleday, 2001.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Tom Kelley; Jonathan Littman
ISBN: 0385499841 9780385499842
OCLC Number: 45263895
Notes: Includes index.
Description: 307 pages : illustrations (some color) ; 25 cm
Contents: Foreword / Tom Peters --
Innovation at the top --
Winging it in start-up mode --
Innovation begins With an eye --
The perfect brainstorm --
A cool company needs hot groups --
Prototyping is the shorthand of innovation --
Build your greenhouse --
Expect the unexpected --
Barrier jumping --
Creating experiences for fun and profit --
Zero to sixty --
Coloring outside the lines --
In search of the "wet nap" interface --
Live the future --
Getting in the swing.
Other Titles: Lessons in creativity from IDEO
Responsibility: Tom Kelley, with Jonathan Littman.
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Abstract:

The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.

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