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The art of innovation : lessons in creativity from IDEO, America's leading design firm

Autore: Tom Kelley; Jonathan Littman
Editore: New York : Currency/Doubleday, 2001.
Edizione/Formato:   book_printbook : English : 1st edVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.
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Dettagli

Genere/forma: Case studies
Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Tom Kelley; Jonathan Littman
ISBN: 0385499841 9780385499842
Numero OCLC: 45263895
Note: Includes index.
Descrizione: 307 pages : illustrations (some color) ; 25 cm
Contenuti: Foreword / Tom Peters --
Innovation at the top --
Winging it in start-up mode --
Innovation begins With an eye --
The perfect brainstorm --
A cool company needs hot groups --
Prototyping is the shorthand of innovation --
Build your greenhouse --
Expect the unexpected --
Barrier jumping --
Creating experiences for fun and profit --
Zero to sixty --
Coloring outside the lines --
In search of the "wet nap" interface --
Live the future --
Getting in the swing.
Altri titoli: Lessons in creativity from IDEO
Responsabilità: Tom Kelley, with Jonathan Littman.
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Abstract:

The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.

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