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The art of innovation : lessons in creativity from IDEO, America's leading design firm

저자: Tom Kelley; Jonathan Littman
출판사: New York : Currency/Doubleday, 2001.
판/형식:   Print book : 영어 : 1st ed모든 판과 형식 보기
데이터베이스:WorldCat
요약:
The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.
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장르/형태: Case studies
자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Tom Kelley; Jonathan Littman
ISBN: 0385499841 9780385499842
OCLC 번호: 45263895
메모: Includes index.
설명: 307 pages : illustrations (some color) ; 25 cm
내용: Foreword / Tom Peters --
Innovation at the top --
Winging it in start-up mode --
Innovation begins With an eye --
The perfect brainstorm --
A cool company needs hot groups --
Prototyping is the shorthand of innovation --
Build your greenhouse --
Expect the unexpected --
Barrier jumping --
Creating experiences for fun and profit --
Zero to sixty --
Coloring outside the lines --
In search of the "wet nap" interface --
Live the future --
Getting in the swing.
다른 제목 Lessons in creativity from IDEO
책임: Tom Kelley, with Jonathan Littman.
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The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.

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