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The art of innovation : lessons in creativity from IDEO, America's leading design firm

Autor: Tom Kelley; Jonathan Littman
Editora: New York : Currency/Doubleday, 2001.
Edição/Formato   Print book : Inglês : 1st edVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.
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Detalhes

Gênero/Forma: Case studies
Tipo de Material: Recurso Internet
Tipo de Documento: Livro, Recurso Internet
Todos os Autores / Contribuintes: Tom Kelley; Jonathan Littman
ISBN: 0385499841 9780385499842
Número OCLC: 45263895
Notas: Includes index.
Descrição: 307 pages : illustrations (some color) ; 25 cm
Conteúdos: Foreword / Tom Peters --
Innovation at the top --
Winging it in start-up mode --
Innovation begins With an eye --
The perfect brainstorm --
A cool company needs hot groups --
Prototyping is the shorthand of innovation --
Build your greenhouse --
Expect the unexpected --
Barrier jumping --
Creating experiences for fun and profit --
Zero to sixty --
Coloring outside the lines --
In search of the "wet nap" interface --
Live the future --
Getting in the swing.
Outros Títulos: Lessons in creativity from IDEO
Responsabilidade: Tom Kelley, with Jonathan Littman.
Mais informações:

Resumo:

The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.

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