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The art of innovation : lessons in creativity from IDEO, America's leading design firm

著者: Tom Kelley; Jonathan Littman
出版商: New York : Currency/Doubleday, 2001.
版本/格式:   Print book : 英语 : 1st ed查看所有的版本和格式
数据库:WorldCat
提要:
The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.
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类型/形式: Case studies
材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Tom Kelley; Jonathan Littman
ISBN: 0385499841 9780385499842
OCLC号码: 45263895
注意: Includes index.
描述: 307 pages : illustrations (some color) ; 25 cm
内容: Foreword / Tom Peters --
Innovation at the top --
Winging it in start-up mode --
Innovation begins With an eye --
The perfect brainstorm --
A cool company needs hot groups --
Prototyping is the shorthand of innovation --
Build your greenhouse --
Expect the unexpected --
Barrier jumping --
Creating experiences for fun and profit --
Zero to sixty --
Coloring outside the lines --
In search of the "wet nap" interface --
Live the future --
Getting in the swing.
其他题名: Lessons in creativity from IDEO
责任: Tom Kelley, with Jonathan Littman.
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摘要:

The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.

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