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The art of innovation : lessons in creativity from IDEO, America's leading design firm

作者: Tom Kelley; Jonathan Littman
出版商: New York : Currency/Doubleday, 2001.
版本/格式:   Print book : 英語 : 1st ed所有版本和格式的總覽
資料庫:WorldCat
提要:
The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.
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類型/形式: Case studies
資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: Tom Kelley; Jonathan Littman
ISBN: 0385499841 9780385499842
OCLC系統控制編碼: 45263895
注意: Includes index.
描述: 307 pages : illustrations (some color) ; 25 cm
内容: Foreword / Tom Peters --
Innovation at the top --
Winging it in start-up mode --
Innovation begins With an eye --
The perfect brainstorm --
A cool company needs hot groups --
Prototyping is the shorthand of innovation --
Build your greenhouse --
Expect the unexpected --
Barrier jumping --
Creating experiences for fun and profit --
Zero to sixty --
Coloring outside the lines --
In search of the "wet nap" interface --
Live the future --
Getting in the swing.
其他題名: Lessons in creativity from IDEO
責任: Tom Kelley, with Jonathan Littman.
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摘要:

The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.

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