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The art of making magazines : on being an editor and other views from the industry

Author: Evan Cornog; Victor S Navasky
Publisher: New York : Columbia University Press, ©2012.
Series: Columbia journalism review books.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
From finding and cultivating authors to effectively incorporating art and design, from the importance of fact checking and copyediting to the critical relationship between advertising dollars and content, this anthology provides a rare, behind-the-scenes look at the making of a successful and influential magazine. It also engages with the industry's most pressing issues, such as the future of magazines in a digital  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Navasky, Victor.
Art of Making Magazines : On Being an Editor and Other Views from the Industry.
New York : Columbia University Press, ©2012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Evan Cornog; Victor S Navasky
ISBN: 9780231504690 0231504691
OCLC Number: 811411521
Description: 1 online resource (xii, 179 pages).
Contents: Introduction; 1. Talking About Writing for Magazines (Which One Shouldn't Do); 2. Magazine Editing Then and Now; 3. How to Become the Editor-in-Chief of Your Favorite Women's Magazine; 4. Editing a Thought-Leader Magazine; 5. Fact-Checking at The New Yorker; 6. A Magazine Needs Copyeditors Because. . .; 7. How to Talk to the Art Director; 8. Three Weddings and a Funeral; 9. The Simpler the Idea, the Better; 10. The Publisher's Role Crusading Defender of the First Amendment or Advertising Salesman?; 11. Editing Books Versus Editing Magazines; 12. The Reader is King; Acknowledgments.
Series Title: Columbia journalism review books.
Responsibility: edited by Victor S. Navasky and Evan Cornog.

Abstract:

From finding and cultivating authors to effectively incorporating art and design, from the importance of fact checking and copyediting to the critical relationship between advertising dollars and content, this anthology provides a rare, behind-the-scenes look at the making of a successful and influential magazine. It also engages with the industry's most pressing issues, such as the future of magazines in a digital environment and the increasing pressure of business interests on editorial decisions, acting as both a how-to and a how-to-be guide for a variety of readers. Top editors.

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This delightfully eclectic collection is full of exceptional gems, of value to anyone interested in magazines, journalism, and good editing and writing. -- Tom Goldstein, Former dean, journalism Read more...

 
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