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The art of shopping

Author: Siemon Scamell-Katz
Publisher: London (United Kingdom) : LID Publishing Ltd., 2012.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Database:WorldCat
Summary:
Everybody is a shopper--a fact no company can ignore! Using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this book is an insider's expose on how shoppers choose and buy brands, and how brands can promote themselves. It is the result of 20 years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Siemon Scamell-Katz
OCLC Number: 905548067
Notes: "April 2012."
Description: 1 online resource : illustrations. 1 online resource.
Responsibility: Siemon Scamell-Katz.

Abstract:

Everybody is a shopper--a fact no company can ignore! Using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this book is an insider's expose on how shoppers choose and buy brands, and how brands can promote themselves. It is the result of 20 years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy. --

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Linked Data


Primary Entity

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