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The art of the sale : learning from the masters about the business of life

Author: Philip Delves Broughton
Publisher: New York : Penguin Press, 2012.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.
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Document Type: Book
All Authors / Contributors: Philip Delves Broughton
ISBN: 9781594203329 1594203326
OCLC Number: 729341497
Description: 291 pages ; 25 cm
Contents: Loose robes --
The pitch --
The soul of a salesman --
I believe --
Leveling --
Art and commerce --
The zen of sales --
Hybrid vigor --
Epilogue : lemonade stand.
Responsibility: Philip Delves Broughton.

Abstract:

An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.

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