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The art of the sale : learning from the masters about the business of life

Autor: Philip Delves Broughton
Editora: New York : Penguin Press, 2012.
Edição/Formato   Print book : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.
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Detalhes

Tipo de Documento: Livro
Todos os Autores / Contribuintes: Philip Delves Broughton
ISBN: 9781594203329 1594203326
Número OCLC: 729341497
Descrição: 291 pages ; 25 cm
Conteúdos: Loose robes --
The pitch --
The soul of a salesman --
I believe --
Leveling --
Art and commerce --
The zen of sales --
Hybrid vigor --
Epilogue : lemonade stand.
Responsabilidade: Philip Delves Broughton.

Resumo:

An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.

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