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The art of the start 2.0 : the time-tested, battle-hardened guide for anyone starting anything

Author: Guy Kawasaki
Publisher: New York : Portfolio/Penguin, 2015. ©2004
Edition/Format:   Print book : English : Revised and expanded editionView all editions and formats
Summary:
Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Publisher's description.
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Additional Physical Format: Ebook version
Document Type: Book
All Authors / Contributors: Guy Kawasaki
ISBN: 9781591847847 1591847842 9780241187265 0241187265
OCLC Number: 904013333
Description: x, 326 pages : illustrations ; 25 cm
Contents: Conception : The art of starting up --
Activation : The art of launching --
The art of leading --
The art of bootstrapping --
The art of fund-raising --
The art of pitching --
Proliferation : The art of building a team --
The art of evangelizing --
The art of socializing --
The art of rainmaking --
The art of partnering --
The art of enduring --
Obligation : The art of being a mensch --
Afterword --
What do entrepreneurs do? --
After afterword.
Other Titles: Art of the start
Responsibility: Guy Kawasaki.

Abstract:

Shows you how to deploy all these new tools. This book helps you master the fundamental challenges that have not changed: building a strong team, creating a product or service, and facing down your  Read more...

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The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights -- Arianna Read more...

 
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