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The art of the start : the time-tested, battle-hardened guide for anyone starting anything

Author: Guy Kawasaki
Publisher: New York : Portfolio, 2004.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Guy Kawasaki
ISBN: 1591840562 9781591840565
OCLC Number: 55066383
Description: xii, 226 pages : illustrations ; 24 cm
Contents: The art of starting --
The art of positioning --
The art of pitching --
The art of writing a business plan --
The art of bootstrapping --
The art of recruiting --
The art of raising capital --
The art of partnering --
The art of branding --
The art of rainmaking --
The art of being a mensch.
Responsibility: Guy Kawasaki.
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Abstract:

Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.

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