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The art of writing advertising : conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves

Author: Denis Higgins
Publisher: Lincolnwood, Ill., U.S.A. : NTC Business Books, ©1965.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Summary:

Why do some advertisements become part of history while others never even get read? You'll find the answers in The Art of Writing Advertising.

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Genre/Form: Interviews
Material Type: Biography
Document Type: Book
All Authors / Contributors: Denis Higgins
ISBN: 0844231002 9780844231006
OCLC Number: 22010962
Notes: Subtitle on cover: Conversations with masters of the craft.
Description: 125 pages : illustrations, portraits ; 23 cm
Responsibility: interviewed by Denis Higgins.

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