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Arts marketing

Author: Finola Kerrigan; Peter Fraser; Mustafa Özbilgin
Publisher: Boston : Elsevier Butterworth-Heinemann, 2004.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Finola Kerrigan; Peter Fraser; Mustafa Özbilgin
ISBN: 0750659688 9780750659680
OCLC Number: 225575251
Description: x, 223 pages ; 25 cm
Contents: 1. Introduction / Finola Kerrigan, Peter Fraser and Mustafa Ozbilgin --
2. The marketing of popular music / Daragh O'Reilly --
3. Marketing in the film industry / Finola Kerrigan --
4. The marketing of theatre / Iain Fraser --
5. The marketing of opera / Peter Fraser --
6. Marketing and jazz / Dorothea Noble --
7. The theory and practice of visual arts marketing / Ian Fillis --
8. Museum marketing : understanding different types of audiences / Ruth Rentschler --
9. Societal arts marketing : a multi-sectoral, inter-disciplinary and international perspective / Nil Sismanyazici Navaie and Elif Shafak --
10. Key issues in arts marketing / Peter Fraser, Finola Kerrigan and Mustafa Ozbilgin.
Responsibility: Finola Kerrigan, Peter Fraser, Mustafa Özbilgin.
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