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|Additional Physical Format:||Print version:
AS media studies.
London ; New York : Routledge, 2011
|Material Type:||Document, Internet resource|
|Document Type:||Internet Resource, Computer File|
|All Authors / Contributors:||
|ISBN:||9780203814338 0203814339 9781136706455 1136706453|
|Description:||1 online resource (xv, 293 pages) : illustrations (chiefly color).|
|Contents:||As Media Studies; Copyright Page; Contents; List of illustrations; Acknowledgements; Introduction; Why a textbook?; How to use this book; Structure and content: theories and case studies; Structure and content: creative work; Part 1: Theories and Approachs; 1. Textual analysis: visual, technical and audio codes; Responding to the media: the basics; Responding to the media: technical codes; Visual codes and audio codes; 2. Textual analysis: genre and narrative codes; Responding to the media: genre codes; Responding to the media: narrative codes; 3. Approaches to representation; Key terms. Anchorage in practiceWhat is representation?; Key term: ideology; What do we mean by positive and negative representations?; Summary of representation; 4. Approaches to audience response; Target audience and mode of address; Ways of categorising the audience:demographics and psychographics; Audience theory; Part 2: Preparing for MS1: Representation and Audience --
Case Studies; 5. Representations of gender; Key terms: sex and gender; Men and masculinity; Women and femininity; Queer theory; Gender and the media industry; 6. Representations of ethnicity; Why study representation of ethnicity? British broadcasting and ethnicityPost-9/11; White; Visibility; Stereotyping ethnic groups; Contemporary issues; Case study 1: L'oreal --
Advertising and ethnicity; Case study 2: The IT Crowd; Case study 3: 50 Cent; Summary; 7. Representations of age; The importance of age representations; Representing the young; Moral panics; Representing the old; Older people in sitcom; 8. Representations of issues; What is an issue?; Identifying issues; Case study 1: Immigration --
news coverage of Roma, Travellrs and and Gypsies; Issues and audience theory; Case study 2: Video games and effcts theory. Case study 3: Six Days in Fallujah9. Representations of events; What is the news?; Selection and construction; Case study 1: Alternative news reporting; Case study 2: The Sun; Case study 3: BBC News at Six, 24 August 2010; Summary; 10. Representations of national and regional identity; Key terms: national and regional identity; Evaluating national identity; Case study 1: Regional news; What is Britishness?; Case study 2: British film; 11. Passing MS1: media Representations and Responses; The exam paper; Preparing for the exam; Example: revision summary for a news programme --
BBC News at Ten. MS1: A Practice Paper created by the authorsRevision and exam preparation summary; Part 3: Preparing for MS2: The Production process; 12. Production work, evaluation and report; What does the coursework involve?; Starting out; The pre-production; Production; Case study: Film poster; The report; Epilogue: Is that it? A Look to the future; Glossary; Bibliography; Index.
|Responsibility:||Antony Bateman [and others].|