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As Seen on TV : Rise of the Infomercial

Author: CNBC (Television network); Films for the Humanities & Sciences (Firm); Films Media Group.
Publisher: New York, N.Y. : Films Media Group, [2012], ©2009.
Edition/Format:   eVideo : EnglishView all editions and formats
Database:WorldCat
Summary:
Whether it's a blanket with sleeves or a super-absorbent towel, the infomercial industry continues to convince millions of us to hand over our hard-earned money for stuff we had no idea we ever needed. This CNBC Original documentary takes a behind-the-scenes look at the infomercial-maker's bag of tricks and shows how, even in today's troubled economy, the industry just keeps on growing. Viewers enter the  Read more...
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Details

Genre/Form: Educational films
Internet videos
Videorecording
Additional Physical Format: Originally produced:
CNBC (Television network), 2009.
Material Type: Internet resource, Videorecording
Document Type: Internet Resource, Visual material
All Authors / Contributors: CNBC (Television network); Films for the Humanities & Sciences (Firm); Films Media Group.
OCLC Number: 794938846
Notes: Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Encoded with permission for digital streaming by Films Media Group on March 10, 2012.
Target Audience: 6 & up.
Description: 1 streaming video file (44 min.) : sd., col., digital file.
Details: Mode of access: Internet.; System requirements: FOD playback platform.
Contents: A 150 billion dollar business (1:54) --
Billy Mays, Spokesman (3:35) --
Direct Response Television (4:07) --
Ginsu Knives Ad (4:19) --
Chia Pet and The Clapper Ads (4:34) --
Success and Failure of Infomercials (2:36) --
Infomercials: Product, Pitch, and Price (4:52) --
Testing As Seen On TV Products (4:42) --
Proving the Claims of Diet, Exercise, and Health Care Products (3:27) --
Infomercials, the Art of the Deal (4:38) --
Snuggie-Fest (3:46) --
Credits: As Seen on TV: Rise of the Infomercial (0:33)
Other Titles: Rise of Infomercial
Responsibility: CNBC (Television network).

Abstract:

Whether it's a blanket with sleeves or a super-absorbent towel, the infomercial industry continues to convince millions of us to hand over our hard-earned money for stuff we had no idea we ever needed. This CNBC Original documentary takes a behind-the-scenes look at the infomercial-maker's bag of tricks and shows how, even in today's troubled economy, the industry just keeps on growing. Viewers enter the high-pressure world of direct response commercials that have made Snuggie, ShamWow, and the Ginsu Knife household names. CNBC correspondent Darren Rovell examines the psychology behind why some sales pitches strikeout while others are hit out of the park. He also sits down with industry heavyweights, including inventor Ron Popeil (Showtime Rotisserie); the late Billy Mays (Oxy-Clean); A. J. Khubani, CEO, Telebrands (Ped-Egg); Scott Boilen, CEO, All Star Marketing Group (Snuggie); and Ed Valenti, co-founder, Dial Media (Ginsu Knives). Not available in French-speaking Canada.

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