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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/63401617 Title: Asinine advertising : how stupid and unethical advertising costs you money Author: Herschell Gordon Lewis Publisher: Evanston, Ill. : St. Albans : Racom ; Verulam [distributor], 2006. ISBN/ISSN: 1933199008 9781933199009 OCLC:63401617

  
  

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Subjects

• Advertising agencies -- Evaluation.
• Advertising copy -- Evaluation.
• Advertising -- Moral and ethical aspects.
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Asinine advertising : how stupid and unethical advertising costs you money

Author:	Herschell Gordon Lewis
Publisher:	Evanston, Ill. : Racom ; St. Albans : Verulam [distributor], 2006.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	Describes the incompetents and charlatans of advertising and how they are costing us - all of us, consumers and business people alike - money. This book provides guidance for the reader who wants to avoid the costly mistakes of other marketers and to spot the phony offers and dishonest operators.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.