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"Ask the man who owns one" : an illustrated history of Packard advertising

Author: Arthur W Einstein
Publisher: Jefferson, N.C. : McFarland & Company, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"This book traces Packard's advertising history from 1900 through 1958, demonstrating how ads reflected the firm's business convictions, competitive pressures, and innovations. It includes images of 145 advertisements as well as information gained from extensive research and interviews with those who worked in Packard promotion"--Provided by publisher.
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Genre/Form: Pictorial works
Document Type: Book
All Authors / Contributors: Arthur W Einstein
ISBN: 9780786447732 0786447737
OCLC Number: 496959691
Description: vii, 258, 16 pages : illustrations (some color) ; 27 cm
Contents: Roots --
The Ohio years --
Growing up in Detroit, 1904-1914 --
The War Years, 1915-1920 --
The Roaring Twenties, 1920-1929 --
Brother can you spare a dime? 1930-1934 --
Changing the guard, 1935-1942 --
A new Packard emerges --
Rest in peace.
Responsibility: Arthur W. Einstein ; foreword by Steven Rossi.

Abstract:

Tracing the advertising history of the American automobile manufacturer Packard, from 1900 to 1958, this book is based on original research and includes several first-hand interviews.  Read more...

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