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Asking questions about food advertising

Author: Laura Perdew
Publisher: Ann Arbor, Michigan : Cherry Lake Publishing, [2015]
Series: Asking questions about media; 21st century skills library., Asking questions about media.
Edition/Format:   Print book : Juvenile audience : EnglishView all editions and formats
Summary:
Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers' decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and  Read more...
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Genre/Form: Juvenile works
Juvenile literature
Material Type: Juvenile audience
Document Type: Book
All Authors / Contributors: Laura Perdew
ISBN: 9781633624870 1633624870
OCLC Number: 904755909
Description: 32 pages : color illustrations ; 25 cm.
Contents: Introduction --
Who creates and pays for advertisements? --
Who is the target audience? --
What is the text of the advertisement? What is the subtext? --
What tools are used to grab a viewer's attention? --
What values and lifestyles are represented? --
Wrapping up (or helping others become smart media users).
Series Title: Asking questions about media; 21st century skills library., Asking questions about media.
Responsibility: Laura Perdew.

Abstract:

Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers' decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.

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