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The association guide to going global : new strategies for a changing economic landscape

著者: Steven M Worth
出版商: Hoboken, N.J. : Wiley, ©2010.
版本/格式:   图书 : 英语查看所有的版本和格式
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*The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has  再读一些...

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所有的著者/提供者: Steven M Worth
ISBN: 9780470587898 047058789X
OCLC号码: 526098147
注意: Includes index.
描述: xiii, 208 p. ; 24 cm.
内容: Why go global? --
Common problems in the global arena --
The structure of the globalized association --
Funding and financing --
Language and culture --
Endeavors in specific countries --
Successes and failures : key ingredients to globalization success --
Final thoughts on truly becoming global.
责任: Steven M. Worth.

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"The book takes associations from concept to carry-through in terms of setting a plan for going global., covering topics including defining what globalization will do for the association, pros and 再读一些...

 
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