详细书目
| 文件类型: | 书 |
|---|---|
| 所有的著者/提供者: |
Steven M Worth |
| ISBN: | 9780470587898 047058789X |
| OCLC号码: | 526098147 |
| 注意: | Includes index. |
| 描述: | xiii, 208 p. ; 24 cm. |
| 内容: | Why go global? -- Common problems in the global arena -- The structure of the globalized association -- Funding and financing -- Language and culture -- Endeavors in specific countries -- Successes and failures : key ingredients to globalization success -- Final thoughts on truly becoming global. |
| 责任: | Steven M. Worth. |
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出版商概要
"The book takes associations from concept to carry-through in terms of setting a plan for going global., covering topics including defining what globalization will do for the association, pros and cons of going global, structure models, partnering and classifying international markets." (USAE Community Newspaper, 8/17/10) 再读一些...
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添加标签 目的是为 "The association guide to going global : new strategies for a changing economic landscape".
争取是第一个!
