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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/27266344 Title: Attention, attitude, and affect in response to advertising Author: Eddie M Clark; Timothy C Brock; David W Stewart Publisher: Hillsdale, N.J. : L. Erlbaum Associates, 1994. ISBN/ISSN: 080580756X 9780805807561 OCLC:27266344

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Attention, attitude, and affect in response to advertising

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Attention, attitude, and affect in response to advertising

Author:	Eddie M Clark; Timothy C Brock; David W Stewart
Publisher:	Hillsdale, N.J. : L. Erlbaum Associates, 1994.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Document Type:	Book
All Authors / Contributors:	Eddie M Clark; Timothy C Brock; David W Stewart Find more information about:
ISBN:	080580756X 9780805807561
OCLC Number:	27266344
Description:	x, 328 p. : ill. ; 24 cm.
Contents:	First 90 years of advertising research -- Modeling the effectiveness of advertising in contemporary markets -- How readers process newspaper advertising -- Psychology of comparative advertising -- Attention as an epiphenomenon -- Gender differences in cortical organization -- Theory and method in the study of ad and brand attitudes -- Effect of music on brand attitudes -- Test of schema correspondence theory of persuasion -- Music and spokesperson effects on recall and cognitive response to a radio advertisement -- Responses to emotional and informational appeals -- Role of affect in political advertising -- How to advertise price -- Is health behavior consumer behavior? -- Warning label location, advertising, and cognitive responding -- Advertising, weight loss, and eating disorders.
Responsibility:	edited by Eddie M. Clark, Timothy C. Brock, David W. Stewart.
More information:	Publisher description

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