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Attitudes and opinions

Author: Stuart Oskamp; P Wesley Schultz
Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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These are exciting times for attitude researchers, with new measurement approaches, new models for the structure and organization of attitudes, and new research findings to re-invigorate the field.  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Stuart Oskamp; P Wesley Schultz
ISBN: 0805847693 9780805847697
OCLC Number: 300287023
Description: xii, 578 p. : ill. ; 25 cm
Contents: Contents: Part I:Approaches to Studying Attitudes and Opinions. Background: History and Concepts. Social Perception and Social Cognition. Measurement of Explicit Attitudes. Implicit Measures of Attitudes. Structure and Functions of Attitudes and Beliefs. Public Opinion Polling. The Structure of Public Opinion. Formation of Attitudes and Opinions. Communication of Attitudes and Opinions. Attitude Change Theories and Research: Methodology, Learning, and Judgment Approaches. Attitude Change: Cognitive Theories and Research. Attitude-Behavior Consistency and Related Issues. Part II:Public Opinion on Socially Important Topics. Political Attitudes I. Political Attitudes II. International Attitudes. Racism and Prejudice. Gender Role Attitudes. Environmental Attitudes.
Responsibility: by Stuart Oskamp, P. Wesley Schultz.

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"This book would be a valuable addition to the general reference shelf of any technical communicator....shows newcomers the lay of the land and provides signposts for navigating the more than 2000 Read more...

 
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