Find a copy in the library
Finding libraries that hold this item...
Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Richard E Petty; John T Cacioppo |
| ISBN: | 9780813330051 081333005X |
| OCLC Number: | 34115451 |
| Notes: | Originally published: Dubuque, Iowa : W.C. Brown Co. Publishers, c1981. |
| Description: | xvii, 314 p. : ill. ; 23 cm. |
| Contents: | Introduction to attitudes and persuasion -- Conditioning and modeling approaches -- The message-learning approach -- Judgmental approaches -- Motivational approaches -- Attributional approaches -- Combinatory approaches -- Self-persuasion approaches -- Epilog: a general framework for understanding attitude change processes. |
| Responsibility: | Richard E. Petty, John T. Cacioppo. |
| More information: |
Reviews
User-contributed reviews
Add a review and share your thoughts with other readers.
Be the first.
Add a review and share your thoughts with other readers.
Be the first.
Tags
Add tags for "Attitudes and persuasion : classic and contemporary approaches".
Be the first.

