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Attitudes and persuasion : classic and contemporary approaches

Author: Richard E Petty; John T Cacioppo
Publisher: Boulder, Colo. : Westview Press, ©1996.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Richard E Petty; John T Cacioppo
ISBN: 9780813330051 081333005X
OCLC Number: 34115451
Notes: Originally published: Dubuque, Iowa : W.C. Brown Co. Publishers, c1981.
Description: xvii, 314 p. : ill. ; 23 cm.
Contents: Introduction to attitudes and persuasion --
Conditioning and modeling approaches --
The message-learning approach --
Judgmental approaches --
Motivational approaches --
Attributional approaches --
Combinatory approaches --
Self-persuasion approaches --
Epilog: a general framework for understanding attitude change processes.
Responsibility: Richard E. Petty, John T. Cacioppo.
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