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Attitudes and persuasion

Author: Phil Erwin
Publisher: Hove [England] ; Philadelphia : Psychology Press, ©2001.
Series: Psychology focus.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may persuade us  Read more...
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Document Type: Book
All Authors / Contributors: Phil Erwin
ISBN: 0415196213 0415196221 9780415196215 9780415196222
OCLC Number: 46641627
Description: viii, 157 pages ; 22 cm.
Contents: TABLE OF CONTENTS --
Attitudes: definitions and theories --
Origins of attitudes --
Measuring attitudes 00 Attitudes and behaviour --
Changing attitudes --
Contemporary theories of persuasion.
Series Title: Psychology focus.
Responsibility: Phil Erwin.

Abstract:

Philip Erwin provides an accessible, up-to-date overview of the crucial role that attitudes play in our everyday lives and how they influence our thoughts and behaviour.  Read more...

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'...students entering this field tent to be faced with a mass of theories and studies that are rather incomprehensible unless one has a 'map'. This short text provides such a map the 'light' writing Read more...

 
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