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The auction-app : how companies tap the power of online auctions to maximize growth

Author: Leland Harden; Bob Heyman
Publisher: New York : McGraw-Hill, 2002.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of various sizes and industries for creating, conducting, managing, and executing online auctions. This work shows  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Harden, Leland.
Auction-app.
New York : McGraw-Hill, 2002
(DLC) 2002021897
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Leland Harden; Bob Heyman
ISBN: 0071387358 9780071387354 0071406220 9780071406222
OCLC Number: 70731689
Notes: Includes index.
Description: 1 online resource (xii, 298 pages) : illustrations
Responsibility: Leland Harden, Bob Heyman.

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