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Audience economics : media institutions and the audience marketplace

Author: Philip M Napoli
Publisher: New York : Columbia University Press, ©2003.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Focusing on the electronic media -- television, radio, and the Internet -- Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions:? How are audiences manufactured, valued, and sold?? How  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Napoli, Philip M.
Audience economics.
New York : Columbia University Press, ©2003
(DLC) 2003040977
(OCoLC)51460765
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Philip M Napoli
ISBN: 0231501188 9780231501187
OCLC Number: 213305247
Description: 1 online resource (x, 235 pages)
Contents: Acknowledgments; introduction; chapter 1. the audience marketplace; chapter 2. the predicted audience-measured audience relationship; chapter 3. the measured audience-actual audience relationship; chapter 4. audience valuation; chapter 5. new technologies and the audience product; chapter 6. the future of the audience marketplace; notes; references; index.
Responsibility: Philip M. Napoli.
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Abstract:

Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling  Read more...

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The book sheds new lights on the operation and likely future of media in the twenty-first century. Educational Book Review Crisply written and aimed at nonspecialists... Harvard International Journal Read more...

 
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