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Audience evolution : new technologies and the transformation of media audiences

Autor Philip M Napoli
Vydavatel: New York : Columbia University Press, ©2011.
Vydání/formát:   e-kniha : Document : EnglishZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
"No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience  Přečíst více...
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Detaily

Žánr/forma: Electronic books
Doplňující formát: Print version:
Napoli, Philip M.
Audience evolution.
New York : Columbia University Press, c2011
(DLC) 2010023906
(OCoLC)635463772
Typ materiálu: Document, Internetový zdroj
Typ dokumentu: Internet Resource, Computer File
Všichni autoři/tvůrci: Philip M Napoli
ISBN: 9780231520942 0231520948
OCLC číslo: 775860127
Popis: 1 online resource (xiii, 248 p.) : ill.
Obsahy: Introduction --
Contextualizing audience evolution --
The transformation of media consumption --
The transformation of audience information systems --
Contesting audiences --
The implications of audience evolution.
Odpovědnost: Philip M. Napoli.

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Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real Přečíst více...

 
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Propojená data


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