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Audience evolution : new technologies and the transformation of media audiences Titelvorschau
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Audience evolution : new technologies and the transformation of media audiences

Verfasser/in: Philip M Napoli
Verlag: New York : Columbia University Press, ©2011.
Ausgabe/Format   E-Book : Dokument : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
"No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience  Weiterlesen…
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Gattung/Form: Electronic books
Physisches Format Print version:
Napoli, Philip M.
Audience evolution.
New York : Columbia University Press, c2011
(DLC) 2010023906
(OCoLC)635463772
Medientyp: Dokument, Internetquelle
Dokumenttyp: Internet-Ressource, Computer-Datei
Alle Autoren: Philip M Napoli
ISBN: 9780231520942 0231520948
OCLC-Nummer: 775860127
Beschreibung: 1 online resource (xiii, 248 p.) : ill.
Inhalt: Introduction --
Contextualizing audience evolution --
The transformation of media consumption --
The transformation of audience information systems --
Contesting audiences --
The implications of audience evolution.
Verfasserangabe: Philip M. Napoli.

Abstract:

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Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real Weiterlesen…

 
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