aller au contenu
Audience evolution : new technologies and the transformation of media audiences Aperçu de cet ouvrage
FermerAperçu de cet ouvrage
Vérifiant…

Audience evolution : new technologies and the transformation of media audiences

Auteur : Philip M Napoli
Éditeur : New York : Columbia University Press, ©2011.
Édition/format :   Livre électronique : Document : AnglaisVoir toutes les éditions et les formats
Base de données :WorldCat
Résumé :
"No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience  Lire la suite...
Évaluation :

(pas encore évalué) 0 avec des critiques - Soyez le premier.

Sujets
Plus comme ceci

 

Trouver un exemplaire en ligne

Liens vers cet ouvrage

Trouver un exemplaire dans la bibliothèque

&AllPage.SpinnerRetrieving; Recherche de bibliothèques qui possèdent cet ouvrage...

Détails

Genre/forme : Electronic books
Format – détails additionnels : Print version:
Napoli, Philip M.
Audience evolution.
New York : Columbia University Press, c2011
(DLC) 2010023906
(OCoLC)635463772
Type d’ouvrage : Document, Ressource Internet
Format : Ressource Internet, Fichier informatique
Tous les auteurs / collaborateurs : Philip M Napoli
ISBN : 9780231520942 0231520948
Numéro OCLC : 775860127
Description : 1 online resource (xiii, 248 p.) : ill.
Contenu : Introduction --
Contextualizing audience evolution --
The transformation of media consumption --
The transformation of audience information systems --
Contesting audiences --
The implications of audience evolution.
Responsabilité : Philip M. Napoli.

Résumé :

 Lire la suite...

Critiques

Critiques d’utilisateurs
Récupération des critiques de GoodReads...
Récuperation des critiques DOGObooks…

Tags

Soyez le premier.
Confirmez cette demande

Vous avez peut-être déjà demandé cet ouvrage. Veuillez sélectionner OK si vous voulez poursuivre avec cette demande quand même.

Données liées


<http://www.worldcat.org/oclc/775860127>
library:oclcnum"775860127"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/775860127>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookFormatschema:EBook
schema:copyrightYear"2011"
schema:creator
schema:datePublished"2011"
schema:description"Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution."
schema:description""No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He also considers the changes that new approaches to audience measurement have produced, both politically and culturally. Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Today, media providers and audience measurement firms deploy new, more sophisticated tools to gather audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. In doing so, the industry has tried to take advantage of new platforms as thoroughly as the consumers they hope to attract. Napoli traces the interplay between political and economic interests and their effect on audience evolution. He recounts battles between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies, as well as their push to influence new measurements for television, radio, and the internet"--Provided by publisher."
schema:exampleOfWork<http://worldcat.org/entity/work/id/794003318>
schema:genre"Electronic books."
schema:inLanguage"en"
schema:name"Audience evolution new technologies and the transformation of media audiences"
schema:numberOfPages"248"
schema:publisher
schema:url<http://lib.myilibrary.com?id=313599&entityid=https://idp.gla.ac.uk/shibboleth>
schema:url<http://lib.myilibrary.com?id=313599>
schema:url<http://www.jstor.org/stable/10.7312/napo15034>
schema:url<http://site.ebrary.com/id/10471997>
schema:url
schema:url<http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=384859>
schema:workExample

Content-negotiable representations

Fermer la fenêtre

Veuillez vous identifier dans WorldCat 

Vous n’avez pas de compte? Vous pouvez facilement créer un compte gratuit.