コンテンツへ移動
Audience evolution : new technologies and the transformation of media audiences 資料のプレビュー
閉じる資料のプレビュー
確認中…

Audience evolution : new technologies and the transformation of media audiences

著者: Philip M Napoli
出版: New York : Columbia University Press, ©2011.
エディション/フォーマット:   電子書籍 : Document : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
"No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience  続きを読む
評価:

(まだ評価がありません) 0 件のレビュー - 是非あなたから!

件名:
関連情報:

 

オンラインで入手

この資料へのリンク

オフラインで入手

&AllPage.SpinnerRetrieving; この資料の所蔵館を検索中…

詳細

ジャンル/形式: Electronic books
その他のフォーマット: Print version:
Napoli, Philip M.
Audience evolution.
New York : Columbia University Press, c2011
(DLC) 2010023906
(OCoLC)635463772
資料の種類: Document, インターネット資料
ドキュメントの種類: インターネットリソース, コンピューターファイル
すべての著者/寄与者: Philip M Napoli
ISBN: 9780231520942 0231520948
OCLC No.: 775860127
物理形態: 1 online resource (xiii, 248 p.) : ill.
コンテンツ: Introduction --
Contextualizing audience evolution --
The transformation of media consumption --
The transformation of audience information systems --
Contesting audiences --
The implications of audience evolution.
責任者: Philip M. Napoli.

概要:

 続きを読む

レビュー

編集者のレビュー

出版社によるあらすじ

Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real 続きを読む

 
ユーザーレビュー
GoodReadsのレビューを取得中…
DOGObooksのレビューを取得中…

タグ

まずはあなたから!
リクエストの確認

あなたは既にこの資料をリクエストしている可能性があります。このリクエストを続行してよろしければ、OK を選択してください。

リンクデータ


Primary Entity

<http://www.worldcat.org/oclc/775860127> # Audience evolution new technologies and the transformation of media audiences
    a schema:Book, schema:CreativeWork, schema:MediaObject ;
    library:oclcnum "775860127" ;
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    schema:about <http://dewey.info/class/302.23/e22/> ;
    schema:about <http://id.loc.gov/authorities/subjects/sh85081864> ; # Mass media--Audiences
    schema:about <http://experiment.worldcat.org/entity/work/data/794003318#Topic/digital_media_technological_innovations> ; # Digital media--Technological innovations
    schema:about <http://experiment.worldcat.org/entity/work/data/794003318#Topic/social_science_media_studies> ; # SOCIAL SCIENCE / Media Studies
    schema:about <http://id.worldcat.org/fast/1011223> ; # Mass media--Audiences
    schema:bookFormat schema:EBook ;
    schema:copyrightYear "2011" ;
    schema:creator <http://viaf.org/viaf/219176430> ; # Philip M. Napoli
    schema:datePublished "2011" ;
    schema:description "Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution." ;
    schema:description ""No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He also considers the changes that new approaches to audience measurement have produced, both politically and culturally. Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Today, media providers and audience measurement firms deploy new, more sophisticated tools to gather audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. In doing so, the industry has tried to take advantage of new platforms as thoroughly as the consumers they hope to attract. Napoli traces the interplay between political and economic interests and their effect on audience evolution. He recounts battles between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies, as well as their push to influence new measurements for television, radio, and the internet"--Provided by publisher." ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/794003318> ;
    schema:genre "Electronic books" ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/635463772> ;
    schema:name "Audience evolution new technologies and the transformation of media audiences" ;
    schema:numberOfPages "248" ;
    schema:productID "775860127" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/775860127#PublicationEvent/new_york_columbia_university_press_c2011> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/794003318#Agent/columbia_university_press> ; # Columbia University Press
    schema:url <http://lib.myilibrary.com?id=313599&entityid=https://idp.gla.ac.uk/shibboleth> ;
    schema:url <http://lib.myilibrary.com?id=313599> ;
    schema:url <http://www.jstor.org/stable/10.7312/napo15034> ;
    schema:url <http://site.ebrary.com/id/10471997> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=384859> ;
    schema:workExample <http://worldcat.org/isbn/9780231520942> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/775860127> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/794003318#Agent/columbia_university_press> # Columbia University Press
    a bgn:Agent ;
    schema:name "Columbia University Press" ;
    .

<http://experiment.worldcat.org/entity/work/data/794003318#Topic/digital_media_technological_innovations> # Digital media--Technological innovations
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh98006600> ;
    schema:name "Digital media--Technological innovations" ;
    .

<http://experiment.worldcat.org/entity/work/data/794003318#Topic/social_science_media_studies> # SOCIAL SCIENCE / Media Studies
    a schema:Intangible ;
    schema:name "SOCIAL SCIENCE / Media Studies" ;
    .

<http://id.loc.gov/authorities/subjects/sh85081864> # Mass media--Audiences
    a schema:Intangible ;
    schema:name "Mass media--Audiences" ;
    .

<http://id.worldcat.org/fast/1011223> # Mass media--Audiences
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh85081864> ; # Mass media--Audiences
    schema:name "Mass media--Audiences" ;
    .

<http://viaf.org/viaf/219176430> # Philip M. Napoli
    a schema:Person ;
    schema:familyName "Napoli" ;
    schema:givenName "Philip M." ;
    schema:name "Philip M. Napoli" ;
    .

<http://worldcat.org/isbn/9780231520942>
    a schema:ProductModel ;
    schema:description "electronic bk." ;
    schema:isbn "0231520948" ;
    schema:isbn "9780231520942" ;
    .

<http://www.worldcat.org/oclc/635463772>
    a schema:CreativeWork ;
    rdfs:label "Audience evolution." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/775860127> ; # Audience evolution new technologies and the transformation of media audiences
    .

<http://www.worldcat.org/title/-/oclc/775860127>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/775860127> ; # Audience evolution new technologies and the transformation of media audiences
    schema:dateModified "2015-05-20" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

ウインドウを閉じる

WorldCatにログインしてください 

アカウントをお持ちではないですか?簡単に 無料アカウントを作成することができます。.