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Audience evolution : new technologies and the transformation of media audiences

著者: Philip M Napoli
出版: New York : Columbia University Press, ©2011.
エディション/フォーマット:   電子書籍 : Document : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
"No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience  続きを読む
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ジャンル/形式: Electronic books
その他のフォーマット: Print version:
Napoli, Philip M.
Audience evolution.
New York : Columbia University Press, c2011
(DLC) 2010023906
(OCoLC)635463772
資料の種類: Document, インターネット資料
ドキュメントの種類: インターネットリソース, コンピューターファイル
すべての著者/寄与者: Philip M Napoli
ISBN: 9780231520942 0231520948
OCLC No.: 775860127
物理形態: 1 online resource (xiii, 248 p.) : ill.
コンテンツ: Introduction --
Contextualizing audience evolution --
The transformation of media consumption --
The transformation of audience information systems --
Contesting audiences --
The implications of audience evolution.
責任者: Philip M. Napoli.

概要:

 続きを読む

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