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Audience evolution : new technologies and the transformation of media audiences

저자: Philip M Napoli
출판사: New York : Columbia University Press, ©2011.
판/형식:   전자도서 : 문서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
"No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience  더 읽기…
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장르/형태: Electronic books
추가적인 물리적 형식: Print version:
Napoli, Philip M.
Audience evolution.
New York : Columbia University Press, c2011
(DLC) 2010023906
(OCoLC)635463772
자료 유형: 문서, 인터넷 자료
문서 형식: 인터넷 자원, 컴퓨터 파일
모든 저자 / 참여자: Philip M Napoli
ISBN: 9780231520942 0231520948
OCLC 번호: 775860127
설명: 1 online resource (xiii, 248 p.) : ill.
내용: Introduction --
Contextualizing audience evolution --
The transformation of media consumption --
The transformation of audience information systems --
Contesting audiences --
The implications of audience evolution.
책임: Philip M. Napoli.

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