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Audience evolution : new technologies and the transformation of media audiences

Auteur: Philip M Napoli
Uitgever: New York : Columbia University Press, ©2011.
Editie/Formaat:   eBoek : Document : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
"No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience  Meer lezen...
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Genre/Vorm: Electronic books
Aanvullende fysieke materiaalsoort: Print version:
Napoli, Philip M.
Audience evolution.
New York : Columbia University Press, c2011
(DLC) 2010023906
(OCoLC)635463772
Genre: Document, Internetbron
Soort document: Internetbron, Computerbestand
Alle auteurs / medewerkers: Philip M Napoli
ISBN: 9780231520942 0231520948
OCLC-nummer: 775860127
Beschrijving: 1 online resource (xiii, 248 p.) : ill.
Inhoud: Introduction --
Contextualizing audience evolution --
The transformation of media consumption --
The transformation of audience information systems --
Contesting audiences --
The implications of audience evolution.
Verantwoordelijkheid: Philip M. Napoli.

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