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Audience evolution : new technologies and the transformation of media audiences

Autor: Philip M Napoli
Editora: New York : Columbia University Press, ©2011.
Edição/Formato   e-book : Documento : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
"No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience  Ler mais...
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Gênero/Forma: Electronic books
Formato Físico Adicional: Print version:
Napoli, Philip M.
Audience evolution.
New York : Columbia University Press, c2011
(DLC) 2010023906
(OCoLC)635463772
Tipo de Material: Documento, Recurso Internet
Tipo de Documento: Recurso Internet, Arquivo de Computador
Todos os Autores / Contribuintes: Philip M Napoli
ISBN: 9780231520942 0231520948
Número OCLC: 775860127
Descrição: 1 online resource (xiii, 248 p.) : ill.
Conteúdos: Introduction --
Contextualizing audience evolution --
The transformation of media consumption --
The transformation of audience information systems --
Contesting audiences --
The implications of audience evolution.
Responsabilidade: Philip M. Napoli.

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Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real Ler mais...

 
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