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Audience evolution : new technologies and the transformation of media audiences

著者: Philip M Napoli
出版商: New York : Columbia University Press, ©2011.
版本/格式:   电子图书 : 文献 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
"No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience  再读一些...
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类型/形式: Electronic books
附加的形体格式: Print version:
Napoli, Philip M.
Audience evolution.
New York : Columbia University Press, c2011
(DLC) 2010023906
(OCoLC)635463772
材料类型: 文献, 互联网资源
文件类型: 互联网资源, 计算机文档
所有的著者/提供者: Philip M Napoli
ISBN: 9780231520942 0231520948
OCLC号码: 775860127
描述: 1 online resource (xiii, 248 p.) : ill.
内容: Introduction --
Contextualizing audience evolution --
The transformation of media consumption --
The transformation of audience information systems --
Contesting audiences --
The implications of audience evolution.
责任: Philip M. Napoli.

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