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Audience evolution : new technologies and the transformation of media audiences

作者: Philip M Napoli
出版商: New York : Columbia University Press, ©2011.
版本/格式:   電子書 : 文獻 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
"No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience  再讀一些...
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類型/形式: Electronic books
其他的實體格式: Print version:
Napoli, Philip M.
Audience evolution.
New York : Columbia University Press, c2011
(DLC) 2010023906
(OCoLC)635463772
資料類型: 文獻, 網際網路資源
文件類型: 網路資源, 電腦資料
所有的作者/貢獻者: Philip M Napoli
ISBN: 9780231520942 0231520948
OCLC系統控制編碼: 775860127
描述: 1 online resource (xiii, 248 p.) : ill.
内容: Introduction --
Contextualizing audience evolution --
The transformation of media consumption --
The transformation of audience information systems --
Contesting audiences --
The implications of audience evolution.
責任: Philip M. Napoli.

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