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Audience evolution : new technologies and the transformation of media audiences

Author: Philip M Napoli
Publisher: New York : Columbia University Press, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Livres électroniques
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Philip M Napoli
OCLC Number: 780511147
Notes: Titre de l'écran-titre (visionné le 14 févr. 2012).
TRAITEMENT SOMMAIRE.
Description: 1 online resource.
Contents: Introduction --
Contextualizing audience evolution --
The transformation of media consumption --
The transformation of audience information systems --
Contesting audiences --
The implications of audience evolution.
Responsibility: Philip M. Napoli.

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Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real Read more...

 
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