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The audience experience. A critical analysis of audiences in the performing arts.

Publisher: Bristol : Intellect Ltd 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides guidance about understanding and researching your audience. The book provides international best-practice case studies of projects that employ innovative methods to build knowledge of their audience. The collection presents internationally renowned scholars'  Read more...
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Document Type: Book
ISBN: 9781841507132 184150713X
OCLC Number: 838450090
Description: 160 pages
Responsibility: Jennifer Radbourne; Hilary Glow; Katya Johanson.

Abstract:

The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides guidance about understanding and researching your audience. The book provides international best-practice case studies of projects that employ innovative methods to build knowledge of their audience. The collection presents internationally renowned scholars' current research on contemporary practices, framed by newly emerging theory. 'The Audience Experience' identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences have transformed the expectations of performance, and 'The Audience Experience' explores key trends in the contemporary presentation of performing arts.

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