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The audience experience : a critical analysis of audiences in the performing arts

Author: Jennifer Radbourne; Hilary Glow; Katya Johanson
Publisher: Bristol, UK ; Chicago, USA : Intellect, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides guidance about understanding and researching your audience. The book provides international best-practice case studies of projects that employ innovative methods to build knowledge of their audience. The collection presents internationally renowned scholars'  Read more...
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Jennifer Radbourne; Hilary Glow; Katya Johanson
ISBN: 9781841507132 184150713X
OCLC Number: 852659328
Description: xviii, 183 pages : illustrations ; 24 cm
Contents: Knowing and measuring the audience experience / Jennifer Radbourne, Hilary Glow and Katya Johanson --
'Live at a cinema near you' : how audiences respond to digital streaming of the arts / Martin Barker --
Challenging cultural authority : a case study in participative audience engagement / Hilary Glow --
All the world's a stage : venues and settings, and their role in shaping patterns of arts participation / Alan Brown --
In the context of their lives : how audience members make sense of performing arts experiences / Lois Foreman-Werner and Brenda Dervin --
Amateurs as audiences : reciprocal relationships between playing and listening to music / Stephanie E. Pitts --
The longer experience : theatre for young audiences and enhancing engagement / Matthew Reason --
Innovative methods of inquiry into arts engagement / Lisa Baxter, Daragh O'Reilly and Elizabeth Carnegie --
Structure and aesthetics in audience responses to dance / Kim Vincs --
Converging with audiences / Jennifer Radbourne --
Listening to the audience : methods for a new era of audience research / Katya Johanson.
Other Titles: Critical analysis of audiences in the performing arts
Responsibility: [edited by] Jennifer Radbourne ; Hilary Glow ; Katya Johanson.

Abstract:

The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides guidance about understanding and researching your audience. The book provides international best-practice case studies of projects that employ innovative methods to build knowledge of their audience. The collection presents internationally renowned scholars' current research on contemporary practices, framed by newly emerging theory. 'The Audience Experience' identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences have transformed the expectations of performance, and 'The Audience Experience' explores key trends in the contemporary presentation of performing arts.

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