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Audience ratings : radio, television, and cable

Author: Hugh Malcolm Beville
Publisher: Hillsdale, N.J. : L. Erlbaum Associates, 1988.
Series: Communication (Hillsdale, N.J.)
Edition/Format:   Book : English : Rev. ed., including a complete account of peoplemeter developmentsView all editions and formats
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Document Type: Book
All Authors / Contributors: Hugh Malcolm Beville
ISBN: 0805801758 9780805801750 080580174X 9780805801743
OCLC Number: 17441986
Notes: Includes index.
Description: xvii, 381 p. : ill. ; 24 cm.
Contents: Foreword --
Preface --
Chart : The rise and fall of major rating services, 1930-1985 --
Radio services : pre-TV (1930-1946) --
Radio services : post-TV (1946-1987) --
Television services (1946-1987) --
Ratings methodologies : a comparative examination --
Qualitative vs. quantitative ratings --
Cable ratings (1979-1987) --
Using ratings data --
Ratings : servant or master? --
Government intervention --
What we have learned : 1930-1987 --
A look to the future --
Appendices. Ratings basics : terms, calculations, and relationships ; Office and service of principal syndicated ratings companies operating on a national basis ; Audience measurement highlights ; Methological studies and assessments.
Series Title: Communication (Hillsdale, N.J.)
Responsibility: Hugh Malcolm Beville, Jr.

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