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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Hugh Malcolm Beville |
| ISBN: | 0805801758 9780805801750 080580174X 9780805801743 |
| OCLC Number: | 17441986 |
| Notes: | Includes index. |
| Description: | xvii, 381 p. : ill. ; 24 cm. |
| Contents: | Foreword -- Preface -- Chart : The rise and fall of major rating services, 1930-1985 -- Radio services : pre-TV (1930-1946) -- Radio services : post-TV (1946-1987) -- Television services (1946-1987) -- Ratings methodologies : a comparative examination -- Qualitative vs. quantitative ratings -- Cable ratings (1979-1987) -- Using ratings data -- Ratings : servant or master? -- Government intervention -- What we have learned : 1930-1987 -- A look to the future -- Appendices. Ratings basics : terms, calculations, and relationships ; Office and service of principal syndicated ratings companies operating on a national basis ; Audience measurement highlights ; Methological studies and assessments. |
| Series Title: | Communication (Hillsdale, N.J.) |
| Responsibility: | Hugh Malcolm Beville, Jr. |
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