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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/18014594 Title: Audience responses to media diversification : coping with plenty Author: Lee B Becker; Klaus Schoenbach Publisher: Hillsdale, N.J. : L. Erlbaum Associates, 1989. ISBN/ISSN: 0805802290 9780805802290 OCLC:18014594

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Audience responses to media diversification : coping with plenty

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Audience responses to media diversification : coping with plenty

Author:	Lee B Becker; Klaus Schoenbach
Publisher:	Hillsdale, N.J. : L. Erlbaum Associates, 1989.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Document Type:	Book
All Authors / Contributors:	Lee B Becker; Klaus Schoenbach Find more information about:
ISBN:	0805802290 9780805802290
OCLC Number:	18014594
Notes:	Includes indexes.
Description:	xviii, 376 p. : ill. ; 23 cm.
Contents:	When media content diversifies : anticipating audience behaviors / Lee B. Becker and Klaus Schoenbach -- The Netherlands : the cable replaces the antenna / Frank Olderaan and Nick Jankowski -- Belgium : language division internationalized / Roselyne Bouillin-Dartevelle -- The U.K. : measured expansion on a variety of fronts / Barrie Gunter -- The U.K. : the constancy of audience behavior / Joseph Mallory Wober -- Sweden : opening the doors, cautiously / Ulla Johnsson-Smaragdi -- Switzerland : a multilingual culture tries to keep its identity / Heinz Bonfadelli and Walter Haettenschwiler -- France : experimenting with pay TV and viewdata / Isabelle Pailliart -- Federal Republic ofGermany : social experimentation with cable and commercial television / Elisabeth Noelle-Neumann and Ruediger Schulz. Federal Republic of Germany : developing the entertainment option / Albrecht Kutteroff, Barbara Pfetsch, and Klaus Schoenbach -- Italy : a broadcast explosion / Paolo Martini and Gianpietro Mazzoleni -- Australia : Hollywood goes down under and out back / R. Warwick Blood -- New Zealand : the VCR is the only alternative / Geoff Lealand -- United States : cable eases its way into the household / Lee B. Becker ... [et al.] -- United States : changing perceptions of television / Vernone M. Sparkes and Jeffrey P. Delbel -- The audience copes with plenty : patterns of reactions to media changes / Klaus Schoenbach and Lee B. Becker.
Responsibility:	edited by Lee B. Becker, Klaus Schoenbach.

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