详细书目
| 文件类型: | 书 |
|---|---|
| 所有的著者/提供者: |
Lee B Becker; Klaus Schoenbach |
| ISBN: | 0805802290 9780805802290 |
| OCLC号码: | 18014594 |
| 注意: | Includes indexes. |
| 描述: | xviii, 376 p. : ill. ; 23 cm. |
| 内容: | When media content diversifies : anticipating audience behaviors / Lee B. Becker and Klaus Schoenbach -- The Netherlands : the cable replaces the antenna / Frank Olderaan and Nick Jankowski -- Belgium : language division internationalized / Roselyne Bouillin-Dartevelle -- The U.K. : measured expansion on a variety of fronts / Barrie Gunter -- The U.K. : the constancy of audience behavior / Joseph Mallory Wober -- Sweden : opening the doors, cautiously / Ulla Johnsson-Smaragdi -- Switzerland : a multilingual culture tries to keep its identity / Heinz Bonfadelli and Walter Haettenschwiler -- France : experimenting with pay TV and viewdata / Isabelle Pailliart -- Federal Republic ofGermany : social experimentation with cable and commercial television / Elisabeth Noelle-Neumann and Ruediger Schulz. Federal Republic of Germany : developing the entertainment option / Albrecht Kutteroff, Barbara Pfetsch, and Klaus Schoenbach -- Italy : a broadcast explosion / Paolo Martini and Gianpietro Mazzoleni -- Australia : Hollywood goes down under and out back / R. Warwick Blood -- New Zealand : the VCR is the only alternative / Geoff Lealand -- United States : cable eases its way into the household / Lee B. Becker ... [et al.] -- United States : changing perceptions of television / Vernone M. Sparkes and Jeffrey P. Delbel -- The audience copes with plenty : patterns of reactions to media changes / Klaus Schoenbach and Lee B. Becker. |
| 责任: | edited by Lee B. Becker, Klaus Schoenbach. |
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