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When media content diversifies : anticipating audience behaviors / Lee B. Becker and Klaus Schoenbach --
The Netherlands : the cable replaces the antenna / Frank Olderaan and Nick Jankowski --
Belgium : language division internationalized / Roselyne Bouillin-Dartevelle --
The U.K. : measured expansion on a variety of fronts / Barrie Gunter --
The U.K. : the constancy of audience behavior / Joseph Mallory Wober --
Sweden : opening the doors, cautiously / Ulla Johnsson-Smaragdi --
Switzerland : a multilingual culture tries to keep its identity / Heinz Bonfadelli and Walter Haettenschwiler --
France : experimenting with pay TV and viewdata / Isabelle Pailliart --
Federal Republic ofGermany : social experimentation with cable and commercial television / Elisabeth Noelle-Neumann and Ruediger Schulz. Federal Republic of Germany : developing the entertainment option / Albrecht Kutteroff, Barbara Pfetsch, and Klaus Schoenbach --
Italy : a broadcast explosion / Paolo Martini and Gianpietro Mazzoleni --
Australia : Hollywood goes down under and out back / R. Warwick Blood --
New Zealand : the VCR is the only alternative / Geoff Lealand --
United States : cable eases its way into the household / Lee B. Becker ... [et al.] --
United States : changing perceptions of television / Vernone M. Sparkes and Jeffrey P. Delbel --
The audience copes with plenty : patterns of reactions to media changes / Klaus Schoenbach and Lee B. Becker. |
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