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Auditing markets, products, and marketing plans

Author: David Parmerlee; American Marketing Association.
Publisher: Lincolnwood, Ill. : NTC Business Books, ©2000.
Series: American Marketing Association marketing toolbox.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Annotation

Developed as part of the American Marketing Assocation Toolbox series, Auditing Markets, Products, and Marketing Plans leads readers through the critical task of analyzing markets, products, and marketing plans in order to improve the bottom line.

Annotation

Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners, and entrepreneurs.  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Parmerlee, David.
Auditing markets, products, and marketing plans.
Lincolnwood, Ill. : NTC Business Books, ©2000
(DLC) 99056227
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David Parmerlee; American Marketing Association.
ISBN: 0071392033 9780071392037
OCLC Number: 50175458
Notes: At head of title: American Marketing Association.
Description: 1 online resource (xii, 193 pages) : illustrations.
Series Title: American Marketing Association marketing toolbox.
Responsibility: David Parmerlee.

Abstract:

Annotation

Developed as part of the American Marketing Assocation Toolbox series, Auditing Markets, Products, and Marketing Plans leads readers through the critical task of analyzing markets, products, and marketing plans in order to improve the bottom line.

Annotation

Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners, and entrepreneurs.

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