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|Additional Physical Format:||Print version:
Auditing markets, products, and marketing plans.
Lincolnwood, Ill. : NTC Business Books, ©2000
|Material Type:||Document, Internet resource|
|Document Type:||Internet Resource, Computer File|
|All Authors / Contributors:||
David Parmerlee; American Marketing Association.
|Notes:||At head of title: American Marketing Association.|
|Description:||1 online resource (xii, 193 pages) : illustrations.|
|Series Title:||American Marketing Association marketing toolbox.|
Developed as part of the American Marketing Assocation Toolbox series, Auditing Markets, Products, and Marketing Plans leads readers through the critical task of analyzing markets, products, and marketing plans in order to improve the bottom line.
Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners, and entrepreneurs.