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Augmented reality for food marketers and consumers

Author: Leanne W S Loijens
Publisher: Wageningen : Wageningen Academic Publishers, 2017.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
'Augmented reality for food marketers and consumers' starts with an explanation of what augmented reality is and how it works. It lists the technical requirements and gives an overview of popular applications. One of the chapters focusses on augmented reality in retailing and its use in restaurants, and gives examples. Another chapter addresses methods for assessing AR tech in organizations. The book also explains  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Augmented reality for food marketers and consumers.
Wageningen : Wageningen Academic Publishers, [2017]
(OCoLC)989692880
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Leanne W S Loijens
ISBN: 9789086868421 9086868428
OCLC Number: 990135458
Notes: Foodcost. - Co-funded by Erasmus+ Programme of the European Union
Description: 1 online resource (103 pages) : illustrations
Responsibility: edited by: Leanne W.S. Loijens.

Abstract:

'Augmented reality for food marketers and consumers' starts with an explanation of what augmented reality is and how it works. It lists the technical requirements and gives an overview of popular applications. One of the chapters focusses on augmented reality in retailing and its use in restaurants, and gives examples. Another chapter addresses methods for assessing AR tech in organizations. The book also explains what challenges augmented reality still faces, technical challenges and also ethical and financial challenges. The final chapter looks into the future of augmented reality.

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